Recently, with the successful introduction in Germany of the iText advertising tool which synchronizes television commercials with the content of page 100 of Teletext, a renewed interest from the television market for cross media synchronization has been demonstrated. TV2Box is the TV-Windows answer to this interest.
If the viewer pushes the TV2Box/iText button, a full size Teletext page 100 with an integrated TV-Window is accessed. By pushing the related TV2Box Fastext button on this page, the page disappears and the integrated TV-Window of the advertiser becomes a rolling subtitle area. At the same time does another (second) Fastext link, which refers to the previous commercial, advertise and prolong the duration of this previous commercial.
In order to make the TV2Box background information accessible the Teletext and television broadcast must be synchronized. The most advanced and most elegant solution currently on the market is a system built by Fast TV Server AG in Germany, which uses video recognition in order to synchronize content, it has the great advantage that it is broadcast schedule independent and insensitive to any delays.
In comparison with the alternative German iText approach which supports a single advertiser by prolonging the commercial on a synchronized page (100), TV2Box offers more advanced facilities. It allocates multiple pages or TV-Windows and can systematically offer all viewers unlimited access from the main index page 100 of Teletext to these pages or Windows. The disadvantage of the TV2Box approach is that it uses a two-step/button selection in order to reach its full result whereas the iText entirely is a single button approach.
Still, commercially it means that TV2Box can serve more advertisers simultaneously than iText. TV2Box creates the advertisers own communication channel through which he can permanently communicate with his viewers. This represents substantial financial value.
To receive further, more detailed, information please contact us via info@tv-windows.com
ã 2003 J.C. van Nieuwkerk
